17,000 years ago

We started telling stories.
We've written them, sung them, danced at them. I'd like to think that stories exist to make us belong. To make as feel less alone in this tiny, light-blue globe wandering in the dark. But, in the end, stories are not about stories. They're about us. They're about people. They're about characters. We care about someone because now we know how she feels. We've witnessed to what she's gone through. And we root for her. We want to know what's next. Where she's gonna go. Who she cares about. Even if she never lived. Even if she's a bunch of messy lines written in a badly lit room by a drunken writer.  Because we don't really care. Real or not, she made us feel less alone. She made us realize something about ourselves we didn't even know in the first place. Because, as someone wise once said, art lies to tell the truth. And stories obey laws, like stars. So I did a very simple thing: I assembled the most creatively singular voices in the world to build the next generation of stories. Virtually. We don't care about the format - books, architectures, clothes, events - as long as they're guided by stories. Not just that. We didn't only make the stories. We made their creators too. They're writers, sculptors, artists, musicians - but they are not real: their faces are made of pixels, their souls are made of data. But, since 17,000 years ago, we don't really care. As Shakespeare once wrote, So long as men can breathe or eyes can see, so long lives this, and this gives life to thee. So switch on your computer, open your book, let the music rise.

We're coming.